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Using LinkedIn to improve your prospects

13 October 2020

By Executives Team

Using LinkedIn to improve your prospects

‘The devil is in the detail’

A CV is similar to an introduction to the book of yourself; it’s the handshake to a prospective employer before an interview is guaranteed. It states who you are and what you’ve achieved as a summary, but that’s it.

The next chapter is all about the finer details about yourself, and LinkedIn is a big part of this.

In 2020, it’s one of the main entry points into who you are, and why you’re in the industry you’re in now.

LinkedIn has gone from a place of professionals posting content about their businesses, into a whole community showcasing their skills and what they can offer to others.

It’s also a social network where many recruiters check the individual and their background to make sure if they are indeed a right fit for the company they’re applying for.

Your profile is now one of the main locations of where a recruiter or an employer goes to; it’s an overview of who you are, where you’ve been, and where you want to be.

But it also needs to be maintained regularly to make sure that it's up to date, it's relevant, and above all, it reflects your aims. With that, here’s some guidance on making sure that your LinkedIn introduction is refined to any recruiter.

An Introduction that’s to the point

The opening paragraph to any chapter is what pulls in a reader; and the same applies here. List your personality traits but also how you’ve been perceived in previous roles. Don’t just reference back to job titles, but hobbies as well. 

Managed a football team? 

Helped to organise events for charities?

Been involved with an esports team? 

It all still counts.

Make sure to keep it to two paragraphs, with a direction towards the ‘Experience’ and ‘Recommendations’ sections.


A Professional Profile Picture

A headshot is crucial here. Considering the size of the profile pictures across the main site and the LinkedIn app as well, it needs to only show your face and in smart-casual attire. Having a picture that has yourself and other people in a wide-shot isn’t relevant to the task at hand; recruiters want to put a face to the accomplishments. 


Make sure the Recommendations are up to date

Recommendations are a fantastic method in giving recruiters and future employers a good idea of how you worked with one another during a certain job. Relevancy is key here, so a push in the right direction for anyone willing to write up a recommendation is always a nice touch, especially when recruiters are looking for certain attributes that align with the job requirements.


Be Concise in the Work Experience

List the achievements and what you were proud of during your times in the jobs mentioned. Make sure you highlight any challenges and skills that could be further explained in an interview; the introduction to this on the profile is a start; the context could be talked of if it does reach the interview stage.


Self-publish

One of the best things about LinkedIn is that it offers a platform for you to share your experience and knowhow for free via a blogging platform. You can publish your own articles, musings and even lift content you’ve written elsewhere to fit. 

If you’re not a dab hand at writing, then consider sharing articles by others on your profile regularly that are relevant to your niche. This shows that you have an active interest in what is happening around you. This proactive approach shows that you take your profession seriously and are inquisitive. 

LinkedIn should be the starting-conversation to your career. Recruiters and potential employers have seen the CV and the Cover Letter, now they want more. That’s what your LinkedIn profile should be. It should define what you’ve achieved and where you’d like to be in your career, so make sure it’s relevant to the cause and to the job you’re aiming to attain.


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