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How pitching an idea to Dragons Den is similar to pitching yourself in an interview

10 November 2020

By Executives Team

How pitching an idea to Dragons Den is similar to pitching yourself in an interview

Entering The Den: How You Pitch Yourself

‘I’m Out!’ 

This can be one of the many catchphrases that you will inevitably hear when watching the BBC show; Dragon’s Den.

The pressure, the lapse in preparation and the answers that are given to the questions by the dragons can all feel overwhelming, but as long as there is a set goal and some solid experience there, they will eventually be on your side.

This can be easily applied to the interview process. You are going up against potential managers of the company rather than investors, but think about it, they will be investing time into you to make sure that you will be a good fit for the company if you are successful.

There’s a lot of synergy in both the interview and pitching experiences, so there’s no harm in building up some skills from what you may see on a Dragon’s Den episode.

The show first debuted in 2005, featuring five investors, all from different industries. They hear pitches from a wide variety of entrepreneurs, from improving our daily lives in exercise, to offering a product that can make it into the supermarkets and beyond. Usually a pitch can go well, but it can take one fault to bring down the whole conversation, and send them on their way.

However, some can go the distance, and they are often remembered as the biggest success stories. Mainly due to how they came across in the den.

This is where the two scenarios will overlap, and why the following will be important for when attending an interview.

  • Have a Clear Idea

  • Have a Strong Argument

  • Be Confident

  • Be Concise


Your sponsor is your recruiter here, the one who’s been on your journey so far. They will be guiding you through the four points to make sure that you’ve got a strong case for why you’re the right person for the role.

If you can meet these four criteria, you’re already on your way, but there is one more aspect to this, how you put your strong points across.

There’s obviously a reason why you want the job, so rehearse your answers to potential questions. The most common could be:

  • Think of a time when you had to work in a group

  • What moment in your career are you most proud of?

  • What moment in your career did you find most challenging?


Make sure that you don’t stumble, that you don’t repeat your points, and that the answers are concise and can be relayed in up to half a minute. But don’t forget, do your homework into their history, their achievements, and even their profits from Company House if you can. Have these facts flow into your answers, so you can make a compelling answer but have it involve the company too.

It can be daunting when you’re sat in the interview room with two or more managers, thinking that all the days of research and preparation have led up to this point. However, you merely need to remember why you want this job, and what your recruiter has prepared you for. They will be fighting your corner in the background and long after the interview too.

All this could lead to your effective ‘win’ which would be an offer of employment. It’s a lot about confidence and the belief in your product, which is this case, is you. 


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