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Digital Marketing Manager

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Digital Marketing Manager

  • Location:

    Leeds

  • Sector:

    Commercial

  • Job type:

    Permanent

  • Salary:

    £30000 to £35000

  • Contact phone:

    Mohammed Alexander

  • Contact email:

    malexander@executives.co.uk

  • Contact phone:

  • Job ref:

    J81

  • Published:

    29 days ago

  • Expiry date:

    2021-09-25

Position:           Digital Marketing Manager

Contract:          Permanent

Salary:              £30,000 - £35,000

Location:          Leeds

 

An exciting opportunity has arisen for an experienced Marketing Manager to join a fast-growing cosmetics brand based in Leeds. This role will see you develop and lead the overall marketing strategy to help continued growth for the brand.

 

You will be a highly competent digital marketer, with vast experience of social and paid marketing. Driven and motivated, you will have the skills and mindset to impact the business from day one.

 

Responsibilities

 

  • Manage a small team of executives
  • Work closely with company directors and brand manager(s)
  • Management of all digital acquisition channels to drive traffic, acquire customers and build the email database
  • Grow and improve engagement on the brand’s social media channels
  • Ensure the company’s website is best in class
  • Management of digital marketing budget with reporting and projections
  • Report to directors on agreed KPIs
  • Managing agency contacts
  • Be ahead of the game with knowledge of new platforms and opportunities, looking for ways to improve and optimise new acquisition channels to drive new traffic
  • Look for new growth opportunities both digitally and offline to drive customer acquisition
  • Analyse and report on trends, patterns and areas for growth
  • Good understanding of Google Analytics
  • Involvement in launching new products to the range alongside the wider team
  • Attend networking, events and trade shows to help showcase the brand offline

 

Requirements

 

  • Previous experience in a digital marketing role
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience of managing and mentoring junior team members
  • Experience using Shopify desirable
  • Digital design experience desirable
  • Experience or interest in cosmetics or lifestyle desirable